1) Marketing Automation 

Marketing automation is a technical skill and an essential part of digital marketing. 

 Marketing automation experts use and optimize the software to automate various marketing activities. For example, it helps recognize potential leads and customers and then transforms them into sales through different platforms like email, social networking sites, etc.

The salary of a marketing automation specialist in India is around 6 to 6.5 lakhs per annum.

2) Production of Videos for Marketing

Video production has become an integral part of marketing strategy. Videos help gain people’s attention and promote business. A video producer can expect to get a package of 5 to 6 lakhs per year in India.

3) Paid Media Specialist

Paid media specialists are responsible for bringing in traffic to the web portals. They do so through online advertisements on several platforms. Therefore, they need to be both creative and technical. Paid media specialists get a salary of around 4 to 5 lakhs in India.

4) Content Market Specialists

They make relevant content and optimize it. A content market specialist also takes care that the content is SEO friendly. Therefore, they help bring in traffic to the sites promoting the business. As a result, they can get a salary as high as 4 to 5 lakhs in India.

5) Analytics

It is a significant skill in digital marketing. Analytic experts analyze the data using specialized tools and techniques to identify the trends. Then, based on these trends, they take the necessary steps to boost business sales. Digital Marketing Training in Noida from any top institute may be a good choice for you. 

6) Search Engine Optimization

It is a skill that is needed in various fields. For example, SEO helps your website rank in the search results. To acquire this skill, you need to know the algorithm, how a search engine runs, and understand how content gets linked with search engines. An SEO specialist can get 2 to 3 lakhs per annum in India.

7) Copywriting

Copywriting is a skill to capture the sentiment of a brand and its objective. It upholds the USP of the brand in a few sentences. Copywriting experts are in high demand. They can expect a salary ranging from 3 to 5 lakhs per annum in India.

8) Email Marketing

Email is a well-known platform. It is a popular marketing strategy. Its versatility makes it one of the best forms of Digital Marketing. You can send promotional media, engage customers, and boost your business’s sales through this platform. An email marketing expert in India can expect 3 to 5 lakhs per annum.

9) Website Development

Most online businesses have their websites. Website development plays a significant role in digital marketing. A web developer should know how to create and maintain websites. The range of salary for a web developer in India is 3 lakh and can go as high as 10 lakh per annum.

10) Pay per click/ Google Ads

It helps get relevant visibility and applies to social media, search engines, websites, etc. A PPC analyst earns around 3 to 4 lakhs per annum in India.

11) Basics of Design

Knowing the basics of design is always helpful. You may learn graphics design, web design, etc. It will help secure a good job, and you can expect a yearly salary of 2 to 3 lakhs per annum in India.

Final Words

If you acquire any one or more of the above skills, you have a high prospect of getting an excellent job in this field. ShapeMySkills is the finest institute that offers Digital Marketing Training in Delhi.